A human advocating for humans in a world full of robots.

Strategy | Perspective

Four guiding pillars of effective communication strategy


As a professional storyteller, I use words to not only translate complex topics to easily consumable content, I represent the stories of my customers and my business. Through my words, customers are better prepared for and happier with changes that might otherwise be difficult to adapt to.


When possible, customers will generally choose the ability to help themselves over waiting for someone to assist them. It is my responsibility to those customers and to my company to keep self-service the preferred choice. This guiding pillar helps drive my passion for knowledge management and training as key business investments for any support organization.


Successful deployment of any customer solution includes ease of accessibility. This means providing content where and when the customers are looking for it. I take advantage of a variety of channels: live webinars, on-demand video, written and graphic collateral, social media, email, and more.


A strong communications strategy includes the ability to course correct when a method or channel proves to be ineffective. Employing key analytical tools and techniques, I am able to adapt my strategy to better take advantage of the most effective channels and to enhance or abandon ineffective methods.


People | Business | Technology
Success measured not in compromise, but in mutual benefit

    Building and strengthening customer relationships through proactive empowerment and compassionate humanity.


    Ensuring employee success through consistent and transparent communication and proactive training and enablement.


    Combining technology with business and marketing savvy to ensure positive and prolific brand identity and reputation in all channels.

  • Business

    Tackling business challenges through continuously improved processes, positively motivated people, innovative projects, & sustainable programs.


Real world experience | Small Business to Fortune 500 | B2C, B2B, & Internal Employee
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Colgate-Palmolive Company

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Hills Pet Nutrition

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