A human advocating for humans in a world full of robots.

Strategy | Perspective

Four guiding pillars of effective communication strategy

Advocacy

As a professional storyteller, I use words to not only translate complex topics to easily consumable content, I represent the stories of my customers and my business. Through my words, customers are better prepared for and happier with changes that might otherwise be difficult to adapt to.

Autonomy

When possible, customers will generally choose the ability to help themselves over waiting for someone to assist them. It is my responsibility to those customers and to my company to keep self-service the preferred choice. This guiding pillar helps drive my passion for knowledge management and training as key business investments for any support organization.

Accessibility

Successful deployment of any customer solution includes ease of accessibility. This means providing content where and when the customers are looking for it. I take advantage of a variety of channels: live webinars, on-demand video, written and graphic collateral, social media, email, and more.

Adaptability

A strong communications strategy includes the ability to course correct when a method or channel proves to be ineffective. Employing key analytical tools and techniques, I am able to adapt my strategy to better take advantage of the most effective channels and to enhance or abandon ineffective methods.

SKILLS PROFILE

People | Business | Technology
Success measured not in compromise, but in mutual benefit
  • CUSTOMER

    Building and strengthening customer relationships through proactive empowerment and compassionate humanity.

  • EMPLOYEE

    Ensuring employee success through consistent and transparent communication and proactive training and enablement.

  • BRAND

    Combining technology with business and marketing savvy to ensure positive and prolific brand identity and reputation in all channels.

  • Business

    Tackling business challenges through continuously improved processes, positively motivated people, innovative projects, & sustainable programs.

EXPERIENCE

Real world experience | Small Business to Fortune 500 | B2C, B2B, & Internal Employee
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SAP

Community Manager | Digital Marketing Specialist
Community manager, blog platform owner, site navigation leader, SAP TechEd event presence manager
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SAP

Client Communications Manager SAP Customer Experience
Product support communications manager & change management project leader
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SuccessFactors

Client Communications Manager Customer Success Innovations
Product support communications manager & change management project leader
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Pro2 Solutions

Sr. Marketing Associate & Graphic Designer
Brand marketing manager, advertising manager, lead graphic designer
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Studio Fathom

Business Manager
HR manager, accounting manager, payroll administrator, marketing manager
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State Industrial Products

Strategic Account Relationship Manager San Francisco Territory
Territory sales manager
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Colgate-Palmolive Company

Global IT Knowledge Management Intern Global IT Service Center
Knowledge database administrator, documentation specialist, employee trainer, event coordinator, corporate communications specialist
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Hills Pet Nutrition

Global IT Knowledge Management Intern Global IT Service Center
Knowledge database administrator, documentation specialist, employee trainer, event coordinator, corporate communications specialist

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