Get Over Your Fear of the Mic.

If you’re not comfortable with public speaking, the pressure when making presentations can be intense. My own anxiety about getting up to speak in front of a group of people started about halfway through high school with an eye twitch that persisted during my entire Spanish class presentation. You can imagine how that only added […]

Your “content marketing” sucks. (Here’s how to fix it.)

A sure symptom of a failed content marketing strategy is that which gains no traction, earns no engagement, and ultimately fails to bring in new business. But how do you identify a failing content marketing strategy before it becomes a dead horse? The most common causes of bad content marketing are: impatience, ignorance, and bad […]

Editorial or Governance? Community Management for the Social Age

One of the most powerful things you can do as a community manager is empower customers to share their stories. Marketers have been using ‘happy customer’ success stories for years. What is the difference, then, in creating a platform for users to share their own stories? It’s a simple question of editorial vs. governance practices. […]